The Orange County Screenwriters Association
    Be Inspired, Do Good Work

    Tuesday, 25 March 2014 09:30

    CinemaCon Frontlines

    Written by
    Rate this item
    (0 votes)


    Hello to OC Screenwriters and our web followers around the country and to all the ships at sea.

    Day One at CinemaCon 2014 in Las Vegas, where its been home for more than thirty years, kicked off at Caesar’s Palace, with a preview of the entire week and in addition to the film stars, the largest film convention in the world, with every major studio and producers, directors and stars attending from around the world, soon to be standard technological achievements in everything from cameras used in filming to advanced popcorn poppers was teased to an audience of more than 20,000.

    Paramount lit the fireworks that started CinemaCon. The annual convention where theatre owners from all over the world gather in Las Vegas and meet and greet the stars and hear what product will be offered over the next six months from the studios, had Mark Wahlberg, Dwayne Johnson and Will Arnett delighting the huge crowd with story after story of their upcoming films for Paramount to be released by summer.

    Paramount presented its product reel of glimpses from summer films that included Transformers: Age of Extinction, Teenage Mutant Ninja Turtles, Hercules, and 3D SpongeBob.

    Rob Moore, executive vice chairman of Paramount, introduced their upcoming films and welcomed stars to the stage to greet the audience of National Association of Theatre Owners, and Mitch Nuehauser, the CinemaCon managing director dropped down from the ceiling wearing a Ron Burgundy costume from the film.

    Dwayne Johnson walked through the crowd and took the stage, and had a few words about his role as Hercules. “Before we started shooting Hercules, I agreed the goal was for me t completely disappear into the character, including hair, makeup, and prosthetic penis.”

    "Before we started shooting Hercules, Paramount, MGM and I made a pact," he told the crowd. "The goal was for me to completely disappear into the character -- hair, makeup, prosthetic penis."
    Johnson, in the clips of the film screened, battled enormous armies and giant boars, and wore a lion’s head as his battle helmet.
    Will Arnett introduced “Teenage Mutant Ninja Turtles”, which have come a long way from their earlier relatives of the early 1990’s. The film clips were awesome, as the Turtles are computer graphic created and the whole group were wisecracking and funny as most teens are.

    Mark Wahlberg said he took the role in Transformers to work with Michael Bay, and that it wouldn’t let anyone down and would blow us away. And that is exactly what happened when a portion of the film was screened, and this is like no Transformer movie ever seen. Bay has raised the bar a great deal and the creations were beyond imagination. 

    In the film, Wahlberg is an inventor who discovers a Transformer, and his daughter becomes a hostage, and Wahlberg has to rescue her. Easy enough? No way. These Transformers go way beyond the determined menace of even the Terminator. This film will be huge.

    Special treats today will include studio film previews of the summer, and the latest technological advancements, including laser projection, which will leave digital far behind, and also a special showing of new 4D, yes that’s right, 4D.

    And no good convention that celebrates Hollywood would be without cocktail parties, food created by chefs from around the world, and music by well-known recording artists.

    You heard it first, right here!

    Day Two starts at 8 AM.

    Lorenzo Porricelli reporting for OC Screenwriters
    CinemaCon - 2014

    Read 1821 times Last modified on Wednesday, 05 August 2015 16:17


    Login to post comments

    Copyright (c) Orange County Screenwriters Association
    Fair Use Statement

    Fair use refers to the right to reproduce, use and share copyrighted works of cultural production without direct permission from or payment to the original copyright holders. It is a designation that is assigned to projects that use copyrighted materials for purposes that include research, criticism, news reporting and teaching. When a project is protected under fair use provisions, the producers of that project are not subject to sanctions related to copyright infringement. The maintenance of fair use protections is central to many non-profit and education projects, especially those that operate in digital and online spaces.

    This website may contain copyrighted material, the use of which has not been specifically authorized by the copyright holders. The material is made available on this website as a way to advance research and teaching related to critical media literacy and intercultural understanding, among other salient political and social issues. Through context, critical questioning, and educational framing, the Orange County Screenwriters Association, therefore, creates a transformative use of copyrighted media. The material is presented for entirely non-profit educational purposes. There is no reason to believe that the featured media clips will in any way negatively affect the market value of the copyrighted works. For these reasons, we believe that the website is clearly covered under current fair use copyright laws. We do not support any actions in which the materials on this site are used for purposes that extend beyond fair use.